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Founded in 2015, The Belgian Waffle Co. started off with a very sweet goal i.e. to serve the Indian citizens with freshly baked waffles on the go. The concept was destined to bloom in a diverse country like India because they served a unique and instant waffle sandwich that came with a lip-smacking egg-less batter and rich fillings. While all the veg enthusiasts as well as the non-veg people munched on their waffles, the food chain started to grow which led them to launch their wide range of retail products in the year 2021. This includes Waffle Crisps, Pancakes, and Waffle Premixes. 

But to understand how this food chain is conserving the rich history of waffles, you need to take a deep dive into the history itself along with their bestsellers. Let’s start, shall we?

The intriguing history of waffles

The recipe relative to the waffles can be traced back to ancient Greece’s obelios, which were flat cakes roasted between two metal plates affixed to a long wooden handle. Now if we look at the times of Medieval Europe, the Church crafted oublies which often depicted a biblical symbol or scene. The craftsmen then began to experiment with the batter with spices retrieved from the Crusades. As time passed by, condiments such as cream, butter, honey and sometimes even leavening agents found their way into the recipe of the batter. Down the line, the wafter became the wafel

Subsequently, Dutch wafelers started incorporating rectangular plates instead of round ones, mimicking an early version of the iconic grid pattern. During the 18th century, the Englishmen affixed an extra “f” to the nomenclature, making the exact pronunciation as we know today i.e. waffles. Subsequently, you should know the fun part too- individual European countries crafted their own waffle recipe, but none of them devised waffles with maple syrup. That significant bonding didn’t occur until the Dutch brought waffles to America, where maple syrup was more affordable than processed sugar. However, waffles didn’t hit the charts of top sought-after delicacies until the recipe was made more lucid. The invention made its way through the manufacturing facility of General Electric and the first waffle iron came out in 1918. Adding to the rising demand, frozen Eggo waffles saw mass production in the 1950s, while Belgian waffles were introduced into America in the 1960s. In spite of their differences, both recipes exponentially gained popularity in the market. 

The Americans brought the recipe from there into our country and thereafter it gained traction into our dessert market. In recent years, it has been seen that citizens like you are enjoying this item as an evening snack or just a dessert after a quick lunch. On the other hand, children enjoy this item with delicious toppings like chocolate sauce or caramel. 

How The Belgian Waffle Co. conserving the rich history of Waffles

We, the citizens of India, saw the rise of the startup culture over the past decade, and how the government continues to support them. This culture offered India, the next-gen waffle revolution through the inception of The Belgian Waffle Co. Over time, they became the flag-bearers of waffles all over the country, offering a plethora of recipes that showcase innovation and comes with unparalleled taste in the market. So, if you are among the waffle connoisseurs, who are waiting for the best results in Google after your input of- The Belgian Waffle Co near me, then you are not alone in this hunt.  According to the latest reports, they sell more than 20,000 waffles every day! With a significant turnover, it is considered one of the most successful startups in our country. The legacy of The Belgian Waffle Co. will continue to perpetuate its motion as the Indian consumers found the item- a taste of foreign cuisine. This gives it an edge over the traditional desserts in the market. Secondly, the waffles are served in such a way that it doesn’t leave a mess behind. It is best consumed in its fresh state and with steady bites. As The Belgian Waffle Co. continues to serve its avid consumers with a rich and consistent taste that brings in its originality, people won’t think twice before shelling out good bucks towards it. 

Let us venture into some of their bestsellers so that you can also have a palatable waffle at the end of your quest-

  • KitKat Waffle 

This flavourful taste of KitKat blended with the crispy waffle texture is being appreciated by all age groups in India. The Belgian Waffle Co. has taken it a notch higher in the market by applying high-end vanilla ice cream with rich chocolate and white sauce. To give it a fresh texture, finely chopped dry fruits such as almonds and pistachio, along with crushed KitKat sprinkled before serving.

  • Red Velvet Waffle

Whether you are seeking desserts for breakfast or the other way round, these enticing fluffy red velvet waffles from the house of The Belgian Waffle Co will definitely satisfy your soul. The tangy cream cheese glaze appropriately complements the sweet waffles. You can drizzle it on top, or dunk the waffles in like donuts. To give a more original taste, you get the ultimate cheesecake flavor filling that comes with sprayed dried cheese powder. 

  • Kiki & Oreo Cream Waffle

 It’s been quite a while since this franchise launched this item on their menu. But no wonder, this Oreo and waffle combination lived up to its moment that occurred on the very first date of its release. This innovative delicacy is crafted from a rich, black velvet batter, with a toothsome filling of blue Oreo Cream (BWC Special) & crumbled Oreo pieces. This enticing treat offers sweet-toothed people like you, a whole new dimension to relish the inexorable amalgamation of crunchy chocolate cookies & sweet crème. 

To add up to the diversified menu, The Belgian Waffle Co. also introduced Kiki & Cream Pancakes which is derived from fluffy black velvet batter topped with crispy, blue cookie cream topping. 

Conclusion

With time, The Belgian Waffle Co has lived up to its legacy of serving the best and original waffles in a diversified demography like India. Each time, they came up with something new, without affecting the rich and original taste of the waffle that emerged during medieval Europe. 

So, by now, if you have decided to venture into the mesmerizing waffle world of The Belgian Waffle Co., don’t forget to check in their nearest outlet through Swiggy’s website or app. Subsequently, if you plan to go down to the restaurant that is well and good, otherwise you can just order your favorite waffle from either of the two platforms. Who knows, you might be lucky enough to grab some coupons on the go! So, without further ado, hop on and venture into the waffle world that The Belgian Waffle Co. crafted for waffle connoisseurs like you. 

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